OB3 Research will assist the Independent communications company, Freshwater, as they develop a marketing strategy for the Welsh government's SMART Innovation scheme.
SMART Innovation provides an integrated programme of business support in Wales designed to deliver the priorities in the Wales Innovation Strategy and the European Union's Horizon 2020 programme, which emphasises the importance of specialisation and clustering.
OB3 will undertake a desk-top analysis of the potential market for the programme and organise and facilitate a series of focus groups in order to gather customer insights.